Matcha made easy
P&T is launching a modern interpretation of Matcha Sticks – designed for those who want to organise their everyday lives quickly, flexibly, and yet consciously. The high-quality Matcha is now available in a practical single-serve format for the first time, making preparation on the go easier than ever. Whether in the office between meetings, while traveling, before training at the gym, or simply out and about in the city: The Sticks fit perfectly into this new, mobile lifestyle, in which small rituals can still find their place.
Innovative Preparation
The biggest difference lies in the preparation: No sifting, no accessories, no effort. Instead, the Matcha is poured directly from the stick into water or milk, the bottle is closed, shaken briefly – and done! This radical simplification takes Matcha out of its classic, often elaborate preparation and into an everyday life where things can be done quickly without sacrificing quality.
Taste-wise, everything that defines Matcha remains – just without the effort. Fresh, green, slightly tart with a gentle umami note, a clear, balanced Matcha character unfolds, which works both pure and as a creamy latte. This makes the Sticks feel familiar to Matcha lovers, but are at the same time accessible enough for anyone who has previously been hesitant about traditional Matcha preparation.
Available Now
The new Matcha Sticks from P&T will be available online and in P&T stores from mid-May for €9.00 (10x 1.5g Single Servings).
