Gift-giving brings joy and closeness. With the holiday season upon us, we wondered how gift-giving cultures in other countries look and what makes them special. Join us as we uncover the secrets and rituals that accompany gifting worldwide. From the polite exchange of Omiyage in Japan to the festive Diwali presents in India—there are plenty of surprises waiting for you! Curious yet?
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Gifts as Important Gestures: A Global Exploration
- Diwali and the Art of Gifting in India
- The Gift-Giving Culture in Japan: Omiyage and the Ritual of Politeness
- Eid & Beyond: Egyptian Gift Traditions
- Chinese Gift-Giving Culture: New Year Traditions
- Spain Celebrates on January 6th: The Day for Christmas Gifts
- Gift-Giving Culture in the Netherlands: Sinterklaas over Christmas
- Choosing Gifts and Avoiding Pitfalls: Cultural Sensitivity
- Different but the Same: The Universal Language of Gifts
Gifts as Important Gestures: A Global Exploration
Presents are a symbol of affection and go beyond being mere material offerings; they reflect deep-rooted cultural practices and traditions. For us, Christmas is about bringing joy to our loved ones. But what does a gift mean in another country? And on which occasions do other cultures exchange gifts? There are stunningly diverse gift-giving cultures to discover.
Diwali and the Art of Gifting in India
In India, Diwali, the five-day Festival of Lights, is one of the major Hindu holidays celebrated in the autumn and is often compared to Western Christmas, because gifting takes centre stage in both. Lamps and oil lamps (Diyas) are lit to celebrate the triumph of good over evil. During the Diwali week, festive gatherings take place, where families not only visit each other but also exchange plentiful gifts.
Common gifts include sweets, dried fruits, jewellery, and festive decorations. Exchanging new clothes as a symbol of renewal and hope is a significant tradition during Diwali. It's important to avoid gifting leather items or sharp objects, as they are considered inauspicious. Diwali gifts signify happiness, prosperity, and the hope for a good start to the new year, strengthening relationships and fostering harmony within the community.

The Gift-Giving Culture in Japan: Omiyage and the Ritual of Politeness
In Japan, gifting plays a central role in social life and is an expression of respect and gratitude. Japanese gifts are not wrapped in traditional paper but in the elegant Furoshiki, a square cloth. During the Japanese New Year, not only are gifts exchanged, but also special New Year cards, known as Nengajō, are sent to friends and family. One of the most important occasions for giving gifts is the presentation of Omiyage, carefully selected regional souvenirs, given when someone returns from a trip. It's important to present gifts with both hands to convey respect. In Japan, gifts are often imbued with great symbolism and are intended to nurture relationships and foster social harmony.
Eid & Beyond: Egyptian Gift Traditions
In Egypt, the gift-giving culture is closely linked to religious festivals. A significant holiday is the Islamic Ramadan, followed by Eid al-Fitr, where gifts in the form of sweets, clothing, and money are given to family members and those in need. Traditionally, Egyptians give baked goods or fruit baskets at special occasions such as weddings or visits, symbolizing prosperity and good fortune. For invitations, baked goods or sweets are ideal gifts. It is crucial that gifts in Egypt are modest to avoid being perceived as bribery or insult. Did you know there's a significant Coptic minority in Egypt that celebrates their own festive occasions? During Coptic Christmas on January 7th, gifts play a central role as a sign of sharing.
Chinese Gift-Giving Culture: New Year Traditions
In China, gift-giving plays an important role, especially during the New Year, which is considered one of the most significant celebrations. During this time, it is customary to give Hong Bao—red envelopes containing money. These symbolize good fortune and prosperity for the coming year and are typically given by older family members to the younger ones. Besides the New Year, there is the Lantern Festival, concluding the New Year celebrations. At this colourful event, small gifts and sweets are widespread, sharing the joy and light that the festival symbolizes.
In the context of the Chinese concept of Guanxi, which pertains to the art of cultivating good relationships and social ties, gifting also plays an essential role. Gifts are used to maintain and strengthen relationships, especially in business settings or at official events. Thoughtful gifts not only serve as a sign of respect and appreciation but can also be a means to enhance personal and business relationships.

Spain Celebrates on January 6th: The Day for Christmas Gifts
In Spain, January 6th and the following night are known as the Three Kings' Day, or the Feast of the Epiphany, providing the occasion for exchanging Christmas gifts. This tradition is based on the biblical story of the Magi, known as the Three Wise Men, who brought gifts of gold, frankincense, and myrrh to Bethlehem to honour the newborn Jesus. In many parts of Europe and Latin America, this day is celebrated by families coming together to commemorate the arrival of the Kings, and children often find small gifts in the morning.
Gift-Giving Culture in the Netherlands: Sinterklaas over Christmas
In the Netherlands, Sinterklaas Day is far more important than Christmas Day itself and is celebrated on the evening of December 5th with the (Pakjesavond). This most significant occasion for exchanging gifts traces back to Saint Nicholas and is eagerly anticipated, especially by children. The little ones set out their shoes filled with carrots for St. Nicholas's horse. Gifts are often accompanied by a humorous or creative poem written in the local dialect or in rhyme. Typical gifts are small surprises thoughtfully chosen. Along with this, chocolate letters and spicy cookies (Pepernoten and Kruidnoten) are enjoyed. When giving gifts, great emphasis is placed on symbolic character and personal touch. Sinterklaas Day itself is celebrated with joyful parades and a traditional dinner.

Choosing Gifts and Avoiding Pitfalls: Cultural Sensitivity
Choosing the right gift can be a real challenge, especially in an intercultural context. To avoid mishaps and misunderstandings, it's essential to familiarize yourself with the customs and etiquette of the respective country. For instance, in Japan, the colour and wrapping of the gift can be crucial, while in India, it's advisable to avoid gifting leather items, as they are considered inauspicious.
A universal tip is attentive listening: simply notice the small hints about the personal preferences and wishes of the recipient in everyday life. This way, you can find the perfect gift that truly comes from the heart and suits the occasion. Additionally, we recommend looking for symbolic or practical gifts that carry a positive meaning and are appreciated. A handcrafted souvenir from your own country can bring joy and is simultaneously a cherished gesture.
Different but the Same: The Universal Language of Gifts
Our journey through gift-giving cultures has shown that gifting is a globally diverse yet deeply rooted tradition. Whether at the Chinese New Year, the colourful Diwali in India, Islamic festivals in Egypt, or the Three Kings' Day in Spain—every country has its own story and celebrates with gifts the time spent with loved ones. The various occasions and customs illustrate that despite cultural differences, the fundamental idea of gifting remains the same everywhere: an expression of respect, gratitude, joy, and the cultivation of personal relationships.
Still looking for a gift idea? Check out our special gifts for tea lovers!
