New Kid on the Block
We’ve just opened a second store in Berlin’s Mitte neighborhood and we love our new home.
To Berliners, Kiez can be everything. This short little word translates simply as “neighborhood” and often comprises little more than a cluster of streets, but it’s so much more than that: it’s the place that feels like home.
It’s the little corner park at the end of the road where you’ve spent many a long summer night on a picnic blanket with friends. It’s the bakery down the block you can unashamedly trudge to in your pyjamas at 10 a.m. on a Sunday to pick up some breakfast buns. It’s the fellow Kiez-dwelllers you’ve passed so often you feel like you know each other, even if you’ve never exchanged a word. Kiez is also more than home – for many Berliners, it’s a part of their identity.
Earlier this month, we threw open the doors on our second shop, and we couldn’t be happier in our lovely new Kiez, where we’re rubbing elbows with names like A.P.C., Aesop, Filippa K and Acne Studios. Right in the heart of Berlin’s central Mitte district, our new ‘hood is the perfect mix of beautiful boutiques and down-to-earth urban life. The malls of Alexanderplatz and the chain stores of Hackescher Markt are a stone’s throw away, but our corner of our Kiez is a trove of independent stores and cafes that invite you to stay a while.
Come pay us a visit in our new store and explore the Kiez for yourself, but until then, get a glimpse through the lens of our camera.